Session 4: Assignment One Question

Session 4: Assignment One Question

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective.
Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.

One example of Internet marketing that I think is particularly effective: Google Ad Words

It provides a convenient search engine to customer. It is possible to send personalized or targeted offers based on the customer’s profile, needs, location and behavior. Nowadays, internal is very popular, over half of all internal users search at least once a day. Most users tend to choose the natural results rather than the paid search listings. Google provide an index of content which can be searched by keyword. Google is including two successful processes. One is Search engine optimization (SEO) is process of improving the position of a company’s web site in the natural or organic search listings for selected keywords. It can quickly find out what you need to find. And it would list the popular web site for your search. Another one is Search Engine Marketing which can earn the profit from the customer’s advertising. When message reaches customers at the moment they demonstrate in what you sell.

Appendix

http://services.google.com/awp/en_us/breeze/7914/index.html

For the ineffective example which is be2. It is the internal find partner. In the web-site, it only shows the register in the right hand side. When you visit this site, it can not give you too much confidence stay here for time. It looks like the cheat website. In my opinion, if it has the real cases show in the website and some information like the email address or contact person. After that provide more services like the member meeting dinner or meeting trip etc. though those real factors, it will attract more visits and members.

Appendix

http://www.be2.hk

Session 1: Assignment One Question

Session 1: Assignment One Question ---- ANS

Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?

Here are the two examples:

Example 1.

McDonald’s is a successful business in Hong Kong.Their restaurant found all over the world. There are more

than two hundred restaurants in Hong Kong.People in Hong Kong are always busy.It is one of the reason for

fast food shop become more and more popular.Another reason for McDonald’s to be succeed is the

advertisement on internet and television.When there is a new product,they will promote by advertising on the

television program.Moreover,they will invite some popular idols to act at their advertisement.When the

advertisement play.

McDonald’s company notice that advertising on the television programme is not the unique way to promote their product all around.So they also have promotion though internet.We can see there is the menu in their website and it also include the food pictures.They will update the lastest information to the website for example some special offer and some E-cards and wall paper for visitors to download.It is free for download.We can see that it is a good way to promote the products and advertising.A website is free way to introduce more about their company.Another function is the advertising on the television programme can be replay on the website.It is also free.We can see that the business is supported by information system.

Appendix

http://www.mcdonalds.com.hk/chinese/index.htm

Another example of business is supported by information system is Broadway circuit. Their website shows the information about the address of their cinemas and the showing films. There is a service for people to order a ticket on the internet. It is a convenient way for customer’s patronages. When people are in the working hour, they may not have time to buy ticket by taking a queue. Or before some public holiday and festival, the customers can by ticket easily though their online service without taking a queue. So the Broadway cinema provides the online booking service can make their business become success.
They know that most of their customs are someone has to work. So they the online booking service to bring their customer more convenience. When someone wants to buy ticket though their website, he must be sign up for the member of broadway circuit. After a customer sign up as a member, the broadway circuit will send them advertisement regularly or even give them some coupons though their email account. It can push the customers come again. So it is a good way to promote their business though information system.

Appendix:
http://www3.cinema.com.hk/revamp/html/movie_ticketing.php?lang=c&mode=ticketing

Wow

Wow~