Session 4: Assignment One Question
Find one example of Internet marketing that you think is particularly effective and one example that is ineffective.
Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.
One example of Internet marketing that I think is particularly effective: Google Ad Words
It provides a convenient search engine to customer. It is possible to send personalized or targeted offers based on the customer’s profile, needs, location and behavior. Nowadays, internal is very popular, over half of all internal users search at least once a day. Most users tend to choose the natural results rather than the paid search listings. Google provide an index of content which can be searched by keyword. Google is including two successful processes. One is Search engine optimization (SEO) is process of improving the position of a company’s web site in the natural or organic search listings for selected keywords. It can quickly find out what you need to find. And it would list the popular web site for your search. Another one is Search Engine Marketing which can earn the profit from the customer’s advertising. When message reaches customers at the moment they demonstrate in what you sell.
Appendix
http://services.google.com/awp/en_us/breeze/7914/index.html
For the ineffective example which is be2. It is the internal find partner. In the web-site, it only shows the register in the right hand side. When you visit this site, it can not give you too much confidence stay here for time. It looks like the cheat website. In my opinion, if it has the real cases show in the website and some information like the email address or contact person. After that provide more services like the member meeting dinner or meeting trip etc. though those real factors, it will attract more visits and members.
Appendix
http://www.be2.hk
I agree that it's important for web sites to give users the impression that a trusted and credible organization is behind it. It sounds like Be2 has not yet achieved this goal.
回覆刪除Google AdWords is an effective example of paid search engine marketing. It also allows small-to-medium businesses to participate in Internet advertising on a small budget (just a few dollars a day).